American wig shop.
Later, the rise of international e-commerce has spurred Koreans to monopolize the vacuum belt for wig sales.
Those foundries that were originally only available to wholesalers were brought directly to consumers, and they began to study the operating logic of Ebay and Alibaba AliExpress.
Longshengyuan was Xuchang’s first wig company registered on Alibaba International Station (B2B cross-border e-commerce platform). Later, they took the lead in registering Alibaba AliExpress (B2C cross-border e-commerce platform). The founder, Zheng Yongqiang, went to Shenzhen to work in the late 1980s, initially working for Hong Kong and Korean wig companies. “In the 21st century, successful people must be able to speak the Internet and English,” the boss told him at the time.
So when the company was founded, Zheng Yongqiang took the root cable in the company’s office. At that time, Alibaba was still a baby. Today the company has more e-commerce sales teams than production teams. Long Shengyuan produces its own wigs and purchases them from other factories. Zheng Yongqiang told the interface reporter that their goods can be sold to more than 80 countries through e-commerce. When the business is good, it sells 20 million a month. The post-90s employees with good sales performance in the team can earn millions of yuan a year.
On Alibaba AliExpress, the average daily global sales volume of wigs in 2014 reached 40,000 sets, directly entering the top three cross-border sales categories, and more than 90% of the packages were sent to the United States.
