Rebecca is one of the wig companies taking advantage of the Dongfeng era.
Today, there are traces of Rebecca everywhere in Xuchang-it has built a hotel, many real estate projects beside the tourist attractions of the ancient city of Caowei in Xuchang, and a road named “Rebecca Avenue”. Beka headquarters is at 666 on this avenue.
However, in 1989, Rebecca was still a company called Xiaogong Craft Hair Factory in Xuchang County. Zheng Youquan, who was born with a haircut, realized that the profitability of processing only raw materials was limited. He seized the huge business opportunities in the production of wigs and decided to set up a factory to produce wigs.
Rebecca’s wigs were only supplied to the US market at the earliest. “In the past two or three decades, our company’s products have almost occupied the first share in the United States,” Wang Hailing, head of Rebecca’s international department, told Interface News, “but the terminal Consumers never knew who we were. ”
Rebecca represents a group of the earliest companies that started to do wig manufacturing-unknown, thin profits, unable to control the pricing power.
Korean businessmen who had been in the hairdressing industry in the United States earlier, opened many barbershops, owned their own wig brands, monopolized the offline wig sales channels in the United States, and earlier had their own factories-later moved production to China. China’s own wig brands are unlikely to enter the United States, and can only rely on the OEM model.
