In the 1960s and 1970s, Xu Chang was not the world’s wig center.
At this time, South Korea made wigs popular all over the world because of its advanced technology and cheap labor.
Until the 1990s, due to rising labor prices and technology transfer in Korea, the manufacture of wigs began to shift to China. Since then, Xu Chang has been firmly in the throne of the wig center.
The average daily global sales volume of wig products produced here is 40,000 sets, with an annual turnover of 1.5 billion yuan.
In 2016, Xuchang’s hair product export revenue exceeded US $ 1 billion, accounting for more than half of the country’s hair product exports.
According to the statistics of 2017, China’s wig exports accounted for more than 70% of the global supply. For many years, Xuchang has occupied half of this share, with a proportion of not less than 50%.
At present, Xuchang has more than 50 hair product companies with export scales exceeding US $ 5 million.
While Xu Chang’s wigs were sold all over the world, they were also loved by foreign celebrities such as the former First Lady Michelle Obama and the singer Beyonce.
As Xuchang wigs move around the world, Xuchang people also realize that they should build their own brand. So they started asking designers to make their own models. It can be said that the use of celebrity effects is accidental.
A Xuchang person said that at the time when Obama was elected President, he tried to launch a Michelle hairstyle, but did not expect to sell it.
Naturally, the role of the brand began to stand out, Xu Chang’s reputation also began to make a lot of noise abroad, followed by a huge demand for wigs.
In a processing factory that produces wigs, workers work an average of more than 10 hours a day.
