Let’s talk about the African market.
Because the main consumption of wigs is black, Africa has become the most important region for wig sales, and the barriers to entry in Africa and the United States and Europe are much lower, because Africa can be smuggled. Can you come in without any quarantine? To this end, all wig products entering Africa have been smuggled in.
In the past, African wig products were airlifted from the United States and other places.
Because of the high cost, only a few rich people can consume wig products, especially human hair products. At that time, most of the brands were Korean brands, such as “Sensational”. This situation remained until 1997 when Qingdao manufacturers entered directly. From 1997 to 2000, Qingdao manufacturers had a sole business in Nigeria. The products had high prices and high profits, and the exchange rate was also low at that time. Qingdao manufacturers were profitable.
The period of war between warlords that began in the future, by 2005, there were more than 40 wig manufacturers and trading companies in Nigeria, including Qingdao, Xuchang, Shandong, Sichuan, and South Korea.
